A Mad Man's Love Letter to Healthcare explains why healthcare is the most exciting, complicated, and rewarding category in business today.

SMEs Need More Subject Matter Emotion provides guidelines for how to use the power of emotion judiciously and powerfully.

Why is Knowledge So Boring? explores why people in knowledge-based fields fail to scale their impact by undervaluing the power of emotion to connect with audiences.

COVID-19: Surviving a Chronic Crisis  explains why the pandemic is such a unique experience requiring that each of us find our own way of navigating it.

fascism isn't ancient history. it's a present-day threat. this provocative piece explores the choices that marketers will have to make if, and when, their country flips to an authoritarian state.

with a recession approaching it's time to shift messaging from a growth mindset to a value mindset. this is how to do it.

povs

check out our Linked In page for a variety of POVs on branding.
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LLC

How To Un-Suck Your Meetings takes a human-centric approach to creating productive and enjoyable collaborative experiences.

The 9 Biggest Brand Strategy Mistakes reveals all the ways that brand strategies fail...which happens more commonly than one would think.  Fail at the beginning.  Fail in the field.  And, fail in execution.