Accenture (50+ projects)
Aledade
Arcadia
Aetna
American Express (Consumer& OPEN)
Art21
Athenahealth & Epocrates
Avis
Bausch Health
Teledoc/Best Doctors
Candescent Health
Carnegie Mellon-Tepper
Central State University
Clear Channel Media & Entertainment
Daily News
Delta
Digital Pulp
Diageo
Dixie - Georgia Pacific
Greater Than One
Elsevier (15+ Projects)
Facebook
Innovation Norway (60+ early stage companies)
Knorr - Unilever
Knowledge to Practice
Lincoln Center for the Performing Arts
Lionbridge Technologies
Loyal
Media General/Tampa Tribune
Middlebury College
Miles College
Monroe College
Omnicell
Ovia Health
Princeton University
Real Simple
Rutgers University
Saint Joseph's University
Seiden Advertising
Stevens Institute of Technology
SunTrust Bank
USC, Dornsife, & Keck School of Medicine
UVA - Center for Biocomplexity
Women's Marketing
Yale University
george blair scribner
is a brand strategist and corporate intrapreneur whose career has spanned general advertising, integrated marketing, digital design, book publishing and newspaper publishing.
george is a uniquely talented right-brain/left-brain thinker who is passionate about crafting brand ideas that solve real problems, enliven organizations, and connect authentically with customers.
although his portfolio spans all kinds of institutions and companies, his passion is helping new knowledge creators increase their societal impact.
prior to flying solo, george designed and led Brand Strategy at Digitas for the New York, Hartford, and Atlanta offices. he and his team identified cultural trends, positioned brands, launched new products, and inspired digital experiences.
before Digitas, george founded and led Strategic Services at DDB, launched primary research and campaign analytics at Organic, and held various sales/marketing roles
at St. Martin's Press and the Christian Science Monitor.
his most significant career accomplishment - from an insight standpoint - was his Affluence in America study, first fielded
in 2010. prior to the news frenzy of Occupy Wall Street, he documented the income divide and proclaimed both the end
of "mass affluence" and the return of the "middle class."
he followed this study with a proprietary segmentation of
Gen Y consumers.
netnewideasLLC