real ideas are like magic. they open hearts and opportunities. no brand strategy is finished without one. however, they need to be firmly grounded in solving the right problem.
philosophy
fast-branding
- a new, lean methodology for getting to breakthrough ideas FAST. read more...
povs
netnewideasLLC
practice
brand strategy for new knowledge creators. with 40+ years of media-marketing-digital experience, we know how to work quickly and confidently from institutional goals to messaging strategy. analysis sets the stage. disruptive intuition provides the solution. the outcome is an idea to rally around, which transforms the conversation, inspires great communications, generates buzz, and drives societal impact.
every engagement is unique, but there are steps and stages that make success possible. our process supports the practice. but the practice is much more than the process.
we have wide-ranging opinions and observations. having breadth of insight into categories and culture allows us to birth brand ideas that challenge and connect.